Data Privacy Policy
Your privacy is important to us at OrchardTrailSun
Information We Collect
When you reach out to us for corporate flower arrangements or gift services, we collect details you choose to share. This includes your name, company name, email address, phone number, delivery addresses, and specific floral requirements. Payment details are also collected when you place orders, though processing is handled securely by our payment partners.
For our corporate clients, we may gather additional business details such as company registration information, preferred delivery times, and budget considerations to tailor our services to your needs.
Our website automatically gathers certain technical data when you visit, including your IP address, browser type, device information, and site navigation patterns. We use this information to enhance site performance and understand how clients discover our services.
How We Use Your Information
We primarily use your personal information to fulfill flower orders and deliver excellent service. This involves processing orders, coordinating deliveries, sending confirmations, and following up to ensure satisfaction.
- Processing and completing your flower orders and gift arrangements
- Updating you on order status and delivery timelines
- Providing customer support and addressing your inquiries
- Enhancing our services based on your feedback and preferences
- Sending relevant service updates (with your consent)
- Maintaining records for business and legal compliance
We also use aggregated, non-personal data to analyze market trends and improve our operations. For example, we might examine which arrangements are most popular in different seasons to better manage our inventory.
With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out at any time via the unsubscribe link in our emails or by contacting us directly.
Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only as needed to provide our services or to comply with legal requirements.
We collaborate with trusted providers who assist in delivering our services, including payment processors, delivery partners, and flower suppliers. These partners are contractually bound to protect your information and use it solely for the services they provide.
We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.
Data Security and Protection
We take data security seriously and employ multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to defend against threats.
Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.
Payment details are processed through secure, encrypted systems in line with industry standards. We do not store full credit card numbers on our systems—this data is handled by certified payment processors specialized in secure transactions.
While we maintain strong security measures, no system is completely immune to risk. We continuously monitor and update our practices to address evolving threats and uphold the highest protection standards.
Your Rights and Choices
You have several rights regarding your personal information. You may request to see what we hold, ask for corrections to inaccurate data, or request deletion of your information when legally permissible.
- Access your personal information and understand how we use it
- Request corrections to inaccurate or outdated information
- Ask us to delete your personal information (subject to business and legal requirements)
- Opt out of marketing communications while continuing to receive service-related messages
- Request information about how your data has been shared
- File complaints about our privacy practices
We keep your information only as long as needed for business purposes and legal requirements. Order records are retained for accounting and warranty purposes, while marketing preferences are kept until you request their removal.
When we no longer need your information, we securely delete or anonymize it. Some information may be retained longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.
Cookies and Website Technology
Our website uses cookies to improve your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember your preferences and enable certain website features.
Essential cookies are necessary for our site to function properly – they enable basic features like page navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.
We use analytics cookies to understand how visitors interact with our website. This helps us identify popular content, optimize page performance, and improve user experience. This information is gathered in aggregate form and does not identify individual users.
You can control cookie settings through your browser preferences. However, disabling certain cookies may affect some features and your overall browsing experience.
Business Transfers and Changes
If OrchardTrailSun undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of any such changes and ensure your information remains protected under privacy standards aligned with this policy.
In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with proper privacy protections) or securely deleted according to data protection best practices.
Updates to This Privacy Policy
We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When significant changes occur, we will inform you by email or by posting a notice on our website before they take effect.
Minor updates for clarity or administrative adjustments may occur without prior notice. We encourage you to review this policy from time to time to stay informed about how we safeguard your privacy.
Children's Privacy
Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected data from someone under 18, we will promptly delete it from our systems.
Parents or guardians who believe we may have collected information from their child can reach out to us using the details below, and we will address the matter promptly.
International Data Considerations
Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.
We comply with United Kingdom data protection laws and regulations, including those governing business operations, financial transactions, and handling of customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.
Contact Us About Privacy
OrchardTrailSun Privacy Team
43 Bedford Street, London
London, United Kingdom WC2E 9HA
Email: [email protected]
Phone: +44 20 7946 0958
For privacy-related inquiries, please include "Privacy Request" in your email subject line. We aim to respond to all privacy requests within 7 business days.